➜ Is "Gangnam Style" a Hit Because of Our Asian Stereotypes?
In an essay on her blog High Yellow, Anderson argues that PSY owes some of his newfound popularity to the racial stereotypes that Hollywood and the television media have long perpetuated: Think Long Duk Dong from 16 Candles or Leslie Chow from The Hangover. Like PSY, they epitomize the “comedic Asian male” trope: buffoonish, desexualized, and emasculated.
This articulates exactly why I could never fully get behind the thing. Yeah, I was mesmerized like everyone else by the initial “WTF did I just watch”-ness of it all. And a couple of the tribute videos were fun. I’m sure PSY is a nice guy, but the fact that it took something this foreign and weird to resonate with a mainstream American audience made it feel increasingly subversive the bigger it got. So fuck it.
Give me Hot Cheetos and Takis any day.